As a result of George Batey's experience in business, his fascination, study and subsequent qualifications, he has established a successful customer focused and confidential consulting practice in Newcastle upon Tyne, in order to share what he has learned with people like him, enhancing performance, increasing esteem, building confidence, encouraging safer risk-taking, providing a focus, overcoming phobias and calming anxieties.

Mind Aid clients lead better, more profitable, more beneficial, more balanced and healthy lifestyles through a deeper understanding of the motivational power of their own subconscious minds. Mind coaching is a combination of Clinical Hypnosis and Executive Coaching. It is fast and effective in making behavioural change, using safe and ethical Eriksonian Hypnotherapeutic techniques.
The subconscious mind is a resource we can tap into for creativity, emotion and intuition, and it is responsible for maintaining our bodies in good health, and for all the autonomic processes we take for granted, such as breathing, blood circulation and tissue repair. "Habits" such as these, and many more are formed in the subconscious mind allowing us to perform many tasks "Without thinking". In order to modify a habit or behaviour or enhance a performance, it follows that we must first access the subconscious mind and re-programme it.